The most up-to-date, comprehensive, and accurate source of data. Your organization can access profiles of every active provider in the U.S.—over 6 million.
See how we’ve helped leading healthcare organizations achieve significant cost savings, improve data accuracy, and enhance patient care. Here, you will find our results, research, reports, and everything else our scientists are testing in the Veda Lab – no lab coat required.
At Veda we understand that every data point is an opportunity to improve the healthcare experience. And we can see the potential when data is no longer a barrier.
Digital Health Transformers podcast host Gregory Cave is joined by Meghan Gaffney, CEO and Co-Founder of Veda. She discusses the importance of accurate provider data, the challenges patients face in accessing specialized care, and how AI is transforming healthcare operations. Meghan explains how Veda automates the transfer of provider data to health plans, helping patients find in-network providers quickly and efficiently.
Meghan covers the impact Veda’s technology has had on healthcare organizations-read about our automation that saves money and improves member experience.
Deepfakes Can Damage Businesses—Here’s How To Fight Back
Deepfakes—AI-generated synthetic media in which visuals or audio are manipulated to create deceptively realistic content—are often discussed in terms of their impact on the public’s perception of current events, but they pose a growing threat to businesses as well. Created and leveraged by unscrupulous actors, deepfakes can enable fraud, perpetuate misinformation and cause lasting brand damage.
Whether they take the form of a fabricated video, cloned voice or contrived image, deepfakes can erode trust and disrupt operations in ways many companies aren’t prepared for. Members of Forbes Technology Council discuss some of the specific ways deepfakes could be used to hurt a company and what leaders can do to defend their organizations (or respond when a deepfake succeeds).
Regularly Review Employee LinkedIn Profiles
“We’ve noticed LinkedIn profiles for people who claim to work at our company but who don’t or never have. Such deepfake profiles damage our company because our people, our reputation and our brand are being abused. Leaders can respond to this specific use of deepfakes by periodically reviewing all “employees” of your company. Look for surprises and flag the frauds for review by LinkedIn.” – Robert Lindner, Veda
Veda Announces Tenth AI and Machine Learning Patent
Proprietary Technology Leads the Health Data Industry
MADISON, February 6, 2025 – Veda Data Solutions, Inc. (Veda), a healthcare technology company solving complex provider data challenges, announced its tenth patent has been granted by the United States Patent and Trademark Office, with four patents secured in the last four months.
“Our provider data solution is the only one of its kind,” said Veda Chief Science & Technology Officer and patent author Dr. Bob Lindner. “The 10 patents work in tandem to deliver automation, speed, and provider data accuracy that others can’t match. Our IP portfolio spans the entire operational pipeline from web-scale data collection, entity resolution, automatic semantic recognition and transformation, accuracy modeling, and human-in-the-loop interactivity.”
Why did Veda patent its AI technology?
Veda is committed to building responsible and transparent AI. The patent process is rigorous and ensures inventors are both creating technology with unique value while also openly sharing their research to fuel an innovation ecosystem.
What does Veda’s patented AI technology do?
Veda’s patented technology definitively solves provider data problems plaguing the healthcare industry.
Veda offers the optimal solution for automatic mass-scale demographic information management along with automatic roster ingestion, directory accuracy, network construction, and network adequacy optimization.
Veda’s best-in-class product leaves behind flawed, biased, and outdated notions of “sources of truth” and attestation, instead leaning on artificial intelligence and sound scientific design to produce reliable and reproducible results.
Is Veda’s AI secure?
Veda’s AI systems are HITRUST-certified and built entirely in-house. Veda’s implementation of its patented technology is bias and hallucination-free with all customer data and services fire-walled within the United States for maximum security.
At Veda, provider data is treated with the same reverence for security and privacy that is required for patient data.
What is next for Veda’s proprietary innovations?
With 14 more pending patents, Veda continues innovating to remain the optimal solution for provider data roster automation and data accuracy scoring.
“Veda’s technology isn’t only patented, it’s powerful. Innovated precisely for healthcare organizations and their unique data problems, our patents are essential to the delivery of fast and accurate data to Veda’s customers,” said Veda CEO Meghan Gaffney. “Veda was the first to tackle the provider roster data problem successfully and continues to develop innovative solutions in healthcare data today. With our patented approach, organizations can dramatically reduce operating costs by automating complex business rules for data extraction, transformation, and loading.”
About Veda Veda blends science and imagination to solve healthcare’s most complex data issues. Using AI, machine learning, and human-in-the-loop automation, our solutions dramatically increase productivity, enable compliance, and empower healthcare businesses to focus on delivering care. Veda’s platforms are simple to use and require no technical skills or drastic system changes because we envision a future for healthcare where data isn’t a barrier—it’s an opportunity. To learn more about Veda, visit vedadata.com and follow us on LinkedIn.
9 Questions Leaders Should Ask Themselves to Help End Employee Burnout
Read Veda CEO Meghan Gaffney’s Entrepreneur Leadership Network article
Entrepreneur — While eating well, moving your body and getting rest are familiar wellness mantras and advice that continue to ring true year after year, employers can go further for the well-being of their employees in 2025.
I’ve fully embraced the cliche and, every New Year, I make business resolutions. This year, I’m focused on well-being. As a tech entrepreneur in the healthcare space, well-being is often at the forefront of my mind. While eating well, moving your body and getting rest are familiar mantras and advice that continue to ring true year after year, employers can go further for the well-being of their employees in 2025.
After attending a strategic forum for business leaders earlier this year, I walked away with a deeper understanding of wellness and how, as an employer to a remote workforce, I can support employees and their well-being by taking strategic aim at ending the workplace’s most dreaded feeling: burnout.
When exhaustion is up, productivity goes down
At the pace of business today, we’re all at risk for burnout. With calendars full of meetings and an overflowing inbox greeting us before we’ve had our first cup of coffee, many people are feeling exhausted before they even start their day. Need a business reason why exhaustion is detrimental to your company? It’s not difficult to find statistics and research proving exhausted employees have impaired work performance (via the Journal of Occupational and Environmental Medicine).
According to research presented by Frank Giampietro, Chief Wellbeing Officer at Ernst & Young, productivity decreases and IQ starts to drop at 350 digital interactions per day (digital interactions include emails and Slack messages). Have a busy day of solving problems and interacting with colleagues? That 350 adds up fast.
Questions to ask yourself for holistic employee wellness
To achieve holistic wellness for employees and avoid burnout (while keeping productivity up), here are nine questions employers should ask themselves in 2025:
Are you supporting their physical health? Supporting physical health can mean times for walks during the workday, friendly step challenges, or gym stipends. Flexibility with workday and meeting scheduling of course creates the most opportunity for physical health. This way, someone can catch their favorite noon yoga class or get in a swim before the workday begins.
Can meeting behavior be addressed? According to Giampietro, even a 5-minute break between meetings increases well-being scores and lowers anxiety. Stick to meeting etiquette guidelines and include agendas and action items with each invite. Better yet, cancel some unnecessary meetings. At the very least, every meeting attendee should know why they are there and what the outcome is.
Are you going far enough with flexibility? Schedule flexibility that allows for switching loads of laundry, attending a middle school recital or an important friend gathering is commonplace. Go further and consider what else may impact an employee’s workday and time. There may be a major event taking place in their city or, common in 2024, extreme weather that needs time and attention for preparation and cleanup. Extra time in the day away from work to manage life responsibilities can go a long way for an employee’s well-being.
In this episode, #MillenniumLive is joined by Dr. Bob Lindner, Chief Science & Technology Officer and Co-Founder at Veda, for a deep dive into the fascinating world of artificial intelligence (AI). Bob shares his insights on what excites him most about AI development, exploring the balance between innovation and responsibility. Tune in as Bob discusses the differences between supervised and unsupervised learning, the critical role of data science in AI modeling, and why modeling is essential to delivering impactful results.
We’ll look at the future of healthcare data and the challenges it faces, and how Veda is positioned to lead the charge in transforming the industry. Whether you’re an AI enthusiast or just curious about the technology shaping our future, this episode is packed with knowledge, thought-provoking discussions, and practical advice for businesses exploring AI solutions.
Pulse 2.0 Interview With CEO & Co-Founder Meghan Gaffney About The Healthcare Innovation Company
Pulse 2.0 — Veda is on a mission to accelerate the ability to access the care patients need, reduce financial loss in the healthcare system, and create efficiencies that drive healthcare innovation. Pulse 2.0 interviewed Veda CEO and co-founder Meghan Gaffney to learn more about the company.
Meghan Gaffney’s Background
During my time working on Capitol Hill during the development of the Affordable Care Act, I had a unique opportunity to hear diverse perspectives on the future of healthcare from hospital executives, plans and patient advocates. Data was a central theme in many of the challenges patients faced when accessing care, yet it wasn’t the focus of any proposed solutions. As a mom searching for care for my kids, I personally felt the same provider data gap that Veda solves today. My professional and personal experiences pointed to a desperately needed solution: patients need accurate information to make healthcare truly accessible. This led me to co-found Veda in 2015.
Formation Of Veda
The idea for Veda came from a combination of professional insight and personal experience. While working on Capitol Hill and experiencing the gaps in provider data firsthand, I realized the need for accurate healthcare information. A colleague introduced me to my co-founder, Bob Lindner, an astronomer skilled in AI tools for data processing. Together, we entered and won a hackathon, which focused on correcting errors in provider directories. This success led us to leave our previous fields and build Veda, addressing the critical need for accurate provider data in healthcare.”
“Today, we blend science and imagination to solve health care’s most complex data issues. Its solutions increase productivity, enable compliance and empower health care businesses to focus on delivering care. Veda’s platform requires no technical skills or system changes because the team envisions a future for health care where data isn’t a barrier — it’s an opportunity.
Provider Data Solution Veda Automates Over 59 Million Hours of Administrative Healthcare Tasks Since 2019
Leading the provider data industry with technology that goes beyond roster automation
MADISON, October 21, 2024 /PRNewswire/ — Veda, a health technology company solving the industry’s most complex provider data challenges, announced today their systems have saved leading health plans 59,758,547 hours of administrative work in the last five years. (Equivalent to a full-time healthcare business staff member working 28,730 years.)
Veda performs work for healthcare businesses in all 50 states and has automated the processing of nearly 2 billion provider records since January 2019. (1,792,756,400 rows of provider data from healthcare rosters and network data as of October 2024. Source: Veda Platform Internal Reporting.)
“While automation saves valuable time and money in the healthcare system, it also contributes to equitable access to care,” said Meghan Gaffney, Veda’s CEO. “Inaccurate directories do not meet patients’ needs and we are redefining what a positive healthcare experience can be with provider data that is not only delivered quickly but accurately.”
Veda’s patented technology uses AI and machine learning paired with human-in-the-loop oversight to revolutionize how provider data is collected, verified, and enhanced. A continuous data flow monitors and detects any changes in provider information across hundreds of thousands of sources to produce the most accurate provider data available, all without additional intervention from providers.
“From Veda’s founding, we’ve developed ethical and transparent AI practices that go beyond existing guidelines. With seven patents granted by the United States Patent and Trademark Office that prove our commitment to transparency and data that stays inside Veda’s tech stack—never leaving the U.S.—we are the leaders in responsible AI development.”
Dr. Bob Lindner, Veda’s Chief Science & Technology Officer
Additionally, when measuring productivity gains for healthcare business staff (i.e., the time spent processing a row of data by a full-time employee at a health plan vs. the time spent by Veda’s automated solutions), Veda’s platform offers a significant gain in workforce productivity. No other company can produce these types of gains or guarantee accuracy levels as high as Veda.
Additionally, Veda announced that Jim Cronin has joined Veda as president and chief operations officer. With a proven track record and decades of experience with health plans such as Anthem and United, Jim is supporting Veda’s accelerated growth and expansion into more health systems, digital health groups, and payviders.
About Veda
Veda blends science and imagination to solve healthcare’s most complex data issues. Through human-in-the-loop Smart Automation, our solutions dramatically increase productivity, enable compliance, and empower healthcare businesses to focus on delivering care. Veda’s platforms are simple to use and require no technical skills or drastic system changes because we envision a future for healthcare where data isn’t a barrier—it’s an opportunity. To learn more about Veda, follow us on LinkedIn.
AI accountability in healthcare for business success
Chief Healthcare Executive – Many in the public are leery of AI. By committing to transparency and accountability, health organizations can emerge as leaders in innovative and responsible AI implementation.
AI is becoming integral to healthcare, revolutionizing everything from clinical outcomes to operational efficiencies. Stakeholders across the industry—payers, providers, and pharmaceutical companies—are leveraging AI technologies like machine learning, generative AI, natural language processing, and large language models to streamline processes and close gaps in care. These innovations are transforming aspects like image analysis and claims processing through data standardization and workflow automation.
However, integrating AI into healthcare is not without its hurdles. Public trust in AI has plummeted, dropping globally from 61 percent in 2019 to just 53 percent in 2024, with many skeptical about its application.
Certifying outcomes from AI-driven practices remains an unregulated territory and transparency around how algorithms impact health data practices and decision-making is lacking. For example, AI models designed for real-time automation can quickly process flawed data, leading to erroneous outcomes. AI transparency and ethical practices must evolve towards greater accountability and compliance to advance the industry.
However, for healthcare executives, establishing and showcasing ethical and transparent AI practices goes beyond following existing guidelines. By committing to transparency and accountability, organizations can position themselves as leaders in innovative and responsible AI implementation.
To effectively demonstrate these principles, healthcare business leaders should consider the following:
Implement rigorous validation protocols: Ensure that your organization’s AI algorithms undergo thorough and unbiased third-party validation. This step is crucial for verifying the accuracy, reliability, and safety of AI outputs. Validation helps to mitigate risks and ensures that AI systems operate as intended.
Promote transparency: Be transparent about how your AI models work and how they impact data processes. This includes disclosing the use of AI to patients, payers, and providers, and providing clear explanations of the AI’s role in decision-making processes. Transparency builds trust and helps stakeholders understand the value and limitations of AI technologies.
Commit to ethical standards: Adhere to ethical guidelines and best practices in AI development and deployment. This includes addressing potential biases, ensuring data privacy, and prioritizing patient safety. Ethical AI practices foster a culture of accountability and integrity within your organization.
Engage with stakeholders: Actively involve stakeholders in the development and implementation of AI systems. Gather feedback, address concerns, and make adjustments based on input from patients, providers, and others. Engaging with both internal and external stakeholders helps to build trust and ensures that AI solutions meet needs and expectations.
Stay ahead, informed, and compliant: Keep abreast of evolving regulations and guidelines related to AI in healthcare. Ensure that your AI systems comply with all relevant regulatory requirements. Staying informed and compliant helps to mitigate legal risks and demonstrates a commitment to responsible AI use.
August 13, 2024 – Veda Data Solutions, healthcare’s leading AI provider data platform, was named No. 417 on the 2024 Inc. 5000 list revealed today.
Among software companies, Veda was ranked 47th and the Madison, Wis.-based company was the 4th highest-ranked company on the list from Wisconsin. This is Veda’s second consecutive year on the Inc. 5000 list.
“At Veda, we are committed to improving the healthcare experience by creating the most accurate, curated provider data on the market and partnering with health plans and provider organizations to ensure their members have seamless access to appropriate care,” said Meghan Gaffney, CEO and co-founder of Veda. “Being named in the top 10 percent of high growth companies validates our solution and reflects the value our customers place on member satisfaction, patient access to care, and their commitment to delivering on Medicaid and Medicare requirements.”
The Inc. 5000 class of 2024 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate is 1,637 percent. In all, this year’s Inc. 5000 companies have added 874,458 jobs to the economy over the past three years.
“Veda is committed to Health Equity, and creating the most accurate provider data is how we make good on that promise,” said Gaffney. “I am so proud of our customers and team members who ensure members have access to timely, high-quality care.”
For complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, go to www.inc.com/inc5000. All 5,000 companies are featured on Inc.com starting Tuesday, August 13, and the top 500 appear in the new issue of Inc. magazine, available on newsstands beginning Tuesday, August 20.
“One of the greatest joys of my job is going through the Inc. 5000 list,” says Mike Hofman, who recently joined Inc. as editor-in-chief. “To see all of the intriguing and surprising ways that companies are transforming sectors, from health care and AI to apparel and pet food, is fascinating for me as a journalist and storyteller. Congratulations to this year’s honorees, as well, for growing their businesses fast despite the economic disruption we all faced over the past three years, from supply chain woes to inflation to changes in the workforce.”
About Veda
Veda blends science and imagination to solve healthcare’s most complex data issues. Through human-in-the-loop Smart Automation, our solutions dramatically increase productivity, enable compliance, and empower healthcare businesses to focus on delivering care. Veda is simple to use and requires no technical skills or drastic system changes because we envision a future for healthcare where data isn’t a barrier—it’s an opportunity. To learn more about Veda, follow us on LinkedIn.
More about Inc. and the Inc. 5000
Methodology
Companies on the 2024 Inc. 5000 are ranked according to percentage revenue growth from 2020 to 2023. To qualify, companies must have been founded and generating revenue by March 31, 2020. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2023. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2020 is $100,000; the minimum for 2023 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places.
About Inc.
Inc. Business Media is the leading multimedia brand for entrepreneurs. Through its journalism, Inc. aims to inform, educate, and elevate the profile of our community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating our future. Inc.’s award-winning work achieves a monthly brand footprint of more than 40 million across a variety of channels, including events, print, digital, video, podcasts, newsletters, and social media. Its proprietary Inc. 5000 list, produced every year since its launch as the Inc. 100 in 1982, analyzes company data to rank the fastest-growing privately held businesses in the United States. The recognition that comes with inclusion on this and other prestigious Inc. lists, such as Female Founders and Power Partners, gives the founders of top businesses the opportunity to engage with an exclusive community of their peers, and credibility that helps them drive sales and recruit talent. For more information, visit www.inc.com.
Remove the Ghosts from Haunted Provider Directories: 5 Things Payers Should Know
Payers place many resources—including time, personnel, and money—into maintaining provider networks for their plans and members. What is the intended goal after negotiating and contracting with networks? An accurate and comprehensive provider directory containing in-network clinicians and specialists that members can effectively use to “find a doctor” when they need care.
In reality, though, this is often an elusive goal. Members frequently find themselves haunted by ‘ghost networks’ – directories with listings for doctors who are no longer practicing, not accepting new patients, out-of-network, or have listings with inaccurate addresses, phone numbers, and websites. Those lists, constructed from bad or inaccurate data, contain inaccurate information that can hide network inadequacy. Patients have made lawmakers aware of their frustrations with delayed care and unexpected, sometimes life-altering surprise bills due to a ghost networks. Lawmakers have listened.
In 2023, the Senate Committee on Finance conducted a study of Medicare Advantage mental health care providers in provider directories and found that “more than 80% of the listed, in-network, mental health providers staff attempted to contact were therefore ‘ghosts,’ as they were either unreachable, not accepting new patients, or not in-network.” Results such as this have prompted legislators to propose legislation at both the federal and state level to require payers and providers to address the ghost network problem.
Veda’s provider data solutions help healthcare organizations reduce manual work, meet compliance requirements, and improve member experience through accurate provider directories. Select your path to accurate data.
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ROSTER AUTOMATION
Standardize and verify unstructured data with unprecedented speed and accuracy.
