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Bad Data Exists. What Can AI Do About It?

Dr. Bob Lindner is the Chief Science and Technology Officer at Veda, a company addressing provider directory data challenges.

It’s no surprise to anyone who works with data—it’s messy. In every industry and every business, there are data anomalies and issues that can impact the story data tells. If we have any hope of improving data practices and making collected data truly actionable, we first have to acknowledge its limitations and then explore modern solutions for improving it.

Bad Data Is The Norm

With the new federal administration exploring cost-cutting measures and releasing data nearly daily, a specific example caught my eye—it was a Social Security disbursements by age graph, with the data suggesting 210 year olds are receiving Social Security entitlements. As a data scientist who has been working with healthcare data for over 10 years, this graph wasn’t shocking to me.

I recently saw one dermatologist who was practicing at 20 different variations of one address; imagine the extra legwork required by a patient to find out where you are booking an appointment. Or how about two providers with the exact same name but one is a veterinarian on the West Coast and the other is a physician in New York? There is state licensing info for both of them, but the only one with a federal National Provider Identifier (NPI) is the veterinarian. These are complex data problems occurring every day.

Data engineers know that a lot of data in every industry is collected manually, and this often introduces errors that are quickly propagated and magnified throughout downstream processes. In fact, most data systems in the modern economy, all around the globe, have shockingly out-of-date practices. With a spotlight on data issues right now, it’s important to dig deeper and examine data processes to have any hope of modernizing databases and making data functional.

Read Chief Science & Technology Officer Dr. Bob Lindner’s entire article in Forbes on AI and provider directory challenges.


Deepfakes Can Damage Businesses—Here’s How To Fight Back

Deepfakes—AI-generated synthetic media in which visuals or audio are manipulated to create deceptively realistic content—are often discussed in terms of their impact on the public’s perception of current events, but they pose a growing threat to businesses as well. Created and leveraged by unscrupulous actors, deepfakes can enable fraud, perpetuate misinformation and cause lasting brand damage.

Whether they take the form of a fabricated video, cloned voice or contrived image, deepfakes can erode trust and disrupt operations in ways many companies aren’t prepared for. Members of Forbes Technology Council discuss some of the specific ways deepfakes could be used to hurt a company and what leaders can do to defend their organizations (or respond when a deepfake succeeds).

Regularly Review Employee LinkedIn Profiles

“We’ve noticed LinkedIn profiles for people who claim to work at our company but who don’t or never have. Such deepfake profiles damage our company because our people, our reputation and our brand are being abused. Leaders can respond to this specific use of deepfakes by periodically reviewing all “employees” of your company. Look for surprises and flag the frauds for review by LinkedIn.” – Robert Lindner, Veda

Read Chief Science & Technology Officer Dr. Bob Lindner’s and other Forbes Technology Council members discussion on what leaders can do to defend their organizations against deepfakes.


Forbes: Why Companies Must Prioritize Back-End Tech Updates—And How To Do It

What do healthcare and the airline industry have in common? As demonstrated by the holiday traveling disaster, outdated back-office administrative systems in desperate need of an upgrade.

Check out the latest Forbes article from Veda’s Chief Science Officer Bob Lindner, PhD, and learn the three questions to ask when updating behind-the-scenes tech systems.

Forbes: Three Reasons Tech Leaders Should Also Act As Educators

By: Robert Lindner

Tech leaders should be educators as well as tech experts.

Read the Forbes Technology Council article by Dr. Bob Lindner.

You know your business. We know data.

One Simplified Platform

Veda’s provider data solutions help healthcare organizations reduce manual work, meet compliance requirements, and improve member experience through accurate provider directories. Select your path to accurate data.

Velocity
ROSTER AUTOMATION

Standardize and verify unstructured data with unprecedented speed and accuracy.

Vectyr
PROFILE
SEARCH

The most up-to-date, comprehensive, and accurate data source of healthcare providers, groups, and facilities on the market.

Quantym
DIRECTORY ANALYSIS

Review and refresh your network directory to identify areas that affect your quality metrics.

Resources & Insights

The Strategy of Health Podcast: Access & Accuracy – Healthcare’s Data Challenge
May 7, 2025
Provider Directory Regulation Alert
May 2, 2025
Bad Data Exists. What Can AI Do About It?
April 30, 2025
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